MyEcomKit is brought to you by the Irish Internet Association. For more information about the IIA, visit our website www.iia.ie

About Us 2018-02-13T09:40:55+00:00


All members of this group have voluntarily contributed their time and expertise to the shaping of this project, designing the website and providing all of the Body of Knowledge content on a pro-bono basis.

The group is comprised of subject matter experts and represents the very best of industry practitioners. On behalf of the IIA, we would like to take this opportunity to thank them and our sponsors for their support and commitment.


MD Willows-Consulting LTD.

Sean is MD of Willows Consulting a leading specialist ecommerce agency.

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Customer Operations Manager, IE Domain Registry

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Oonagh joined the IE Domain Registry as Customer Operations Manager in 2015. She was previously the CEO of Elucidate, a digital marketing company with a blue-chip client base from a range of sectors including retail, medical, transport, tourism, associations and institutions, food, technology and recruitment.  Prior to Elucidate, Oonagh was Chief Operating Officer of Transware Ltd (now WeLocalize) a leading e-learning localisation company, providing translation, engineering and content development services to many of the world’s largest e-learning content companies. Oonagh is particularly passionate about customer success management and she will play a key role in implementing IEDR’s ongoing plans to enhance customer experience. Oonagh is a graduate of University College Dublin (BA 1982) and of Dublin City University (MA 1992).


Chair, IIA. – Director, Inspiration Marketing.

Founder and Marketing Director for Inspiration Marketing since 1999. Cathy has experience working with clients across many sectors; Small to Medium Sized Enterprises (SME’s), Exporters, Multinationals, Not for Profit organisations and Government agencies. – Cathy leads the team with a hands-on approach to rejuvenating the Irish Internet Association

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Head of eCommerce Product for AIB Merchant Services – Author of Payments Section

Mícheál Ó Gruagáin has spent the majority of his career focusing on ecommerce.

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Head of Technology, Media & Telecommunications Banking, AIB

John O’Dwyer, Head of Technology, Media & Telecommunications Banking, AIB

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Tax Director at PwC – Author of VAT Section

Emma O’Dea is a Tax Director at PwC with vast experience in providing VAT advice to a portfolio of leading digital services companies in Ireland.

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Co-Founder and CEO of Baily Labs – Author of Shipping Section

Cian is the co-­founder and CEO of Baily Labs (bailylabs.com), a software development team based in Dublin, Ireland.

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Head of the Intellectual Property and Technology team at LK Shields Solicitors – Author of Legal Section

Deirdre is recognised as one of Ireland’s leading technology law, data privacy and ecommerce specialists.

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Head of Ecommerce at Musgrave – Author of Digital Marketing Section

Eamonn is Head of Ecommerce at Musgrave. Prior to joining Musgrave earlier this year, Eamonn was Head of Online for The AA in Ireland.

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In addition to the contributions by all members of the working group, the IIA wishes to also thank the sponsors of www.MyEcomKit.ie and events series