All members of this group have voluntarily contributed their time and expertise to the shaping of this project, designing the website and providing all of the Body of Knowledge content on a pro-bono basis.
The group is comprised of subject matter experts and represents the very best of industry practitioners. On behalf of the IIA, we would like to take this opportunity to thank them and our sponsors for their support and commitment.
MD Willows-Consulting LTD.
Sean is MD of Willows Consulting a leading specialist ecommerce agency.
Customer Operations Manager, IE Domain Registry
Oonagh joined the IE Domain Registry as Customer Operations Manager in 2015. She was previously the CEO of Elucidate, a digital marketing company with a blue-chip client base from a range of sectors including retail, medical, transport, tourism, associations and institutions, food, technology and recruitment. Prior to Elucidate, Oonagh was Chief Operating Officer of Transware Ltd (now WeLocalize) a leading e-learning localisation company, providing translation, engineering and content development services to many of the world’s largest e-learning content companies. Oonagh is particularly passionate about customer success management and she will play a key role in implementing IEDR’s ongoing plans to enhance customer experience. Oonagh is a graduate of University College Dublin (BA 1982) and of Dublin City University (MA 1992).
Chair, IIA. – Director, Inspiration Marketing.
Founder and Marketing Director for Inspiration Marketing since 1999. Cathy has experience working with clients across many sectors; Small to Medium Sized Enterprises (SME’s), Exporters, Multinationals, Not for Profit organisations and Government agencies. – Cathy leads the team with a hands-on approach to rejuvenating the Irish Internet Association
Head of eCommerce Product for AIB Merchant Services – Author of Payments Section
Mícheál Ó Gruagáin has spent the majority of his career focusing on ecommerce.
For many years he has worked for key global ecommerce businesses, in commercial and e-process management roles.
He began working with major online computing retailers in the early 2000’s to localise their ecommerce experience in 32 countries across the globe and progressing to making online stationary ordering successful for one of Irelands largest corporate stationary providers. Mícheál has developed a deep affinity with the online selling process and how to make it work in a B2C & B2B environment.
Having moved into the online payments industry in 2012 with AIB Merchant Services, he has taken on the challenge of developing and improving the payment experience of local and international customers for many large and small businesses in Ireland and around Europe.
Mícheál is currently the Head of eCommerce Product for AIB Merchant Services. An experienced contributor, Mícheál has presented at the IIA Ecommerce Deep Dive, the NDRC on the topic of ecommerce & payments and is also a member of Visa Ireland Working Group.
Head of Technology, Media & Telecommunications Banking, AIB
John O’Dwyer, Head of Technology, Media & Telecommunications Banking, AIB
Tax Director at PwC – Author of VAT Section
Emma O’Dea is a Tax Director at PwC with vast experience in providing VAT advice to a portfolio of leading digital services companies in Ireland.
Co-Founder and CEO of Baily Labs – Author of Shipping Section
Cian is the co-founder and CEO of Baily Labs (bailylabs.com), a software development team based in Dublin, Ireland.
His team specialise in prototyping new cloud-‐based applications, and are currently designing a new shipping solution for retailers.
Previously he has worked for JPMorgan in London, and JPL in California. He studied mechanical engineering in UCD, and space
studies at the International Space University. He is a qualified yacht master and private pilot.
Head of the Intellectual Property and Technology team at LK Shields Solicitors – Author of Legal Section
Deirdre is recognised as one of Ireland’s leading technology law, data privacy and ecommerce specialists.
She is the Head of the Intellectual Property and Technology team at LK Shields Solicitors. [LK Shields is a large law firm that provides advice to businesses in many sectors, see www.lkshields.ie for further detail].
Deirdre has many years of experience in acting for website operators. Deirdre and her team advise them on technology, content/data, outsourcing, e-commerce, data protection, advertising and IP matters. She keeps her clients’ business objectives always in focus, helping them to be compliant and to deal with challenging and complex issues. Deirdre has had articles published on her specialist areas in the national and international press and in specialist legal journals. She has participated in television and radio shows. She is frequently invited to give workshops and lectures to industry groups, clients and students. She has been recognised as a leader in her fields by Chambers and Partner and The Legal 500.
Head of Ecommerce at Musgrave – Author of Digital Marketing Section
Eamonn is Head of Ecommerce at Musgrave. Prior to joining Musgrave earlier this year, Eamonn was Head of Online for The AA in Ireland.
In addition to the contributions by all members of the working group, the IIA wishes to also thank the sponsors of www.MyEcomKit.ie and events series